A launch event is the best way to create buzz on your new product. Your product will be the talk of town, and hence it will gain the popularity among people that is expected. You need to get all aspects right about the event, so that no mistakes take place. Such launch events are filled with celebrities, media personnel and renowned business, and hence you cannot afford any mishaps. So are the steps to successfully plan a product launch event.
- Choose a venue
Your venue should be as attractive as your product, since you need to first get the people down to ensure they witness the launch. Make sure that the venue is not too far away from town since your guests would not have much time to spend on the road, trying to get to your party. If possible, try to link the product with venue. For example, if your company launches a new software, choose a venue which usually holds such technology related events. People may find this very convenient. You need to plan out the venue setting carefully. Where the stage will be set up, where the entertainment will take place, where you will place a bowl for your guests to drop in business cards Adelaide etc.
- Choose a theme
The theme should of course be in line with the product, project or your industry. For example, if you are launching a new hotel project, your theme could be on the future of hotel industry, such as new check-in software, room service innovations etc. Your launch event could hold a few extra elements such as a speech by a renowned personality from your industry, a short workshop etc. Remember that these workshops should most importantly talk about your product and its benefits. You can base your corporate gifts, shopping bags, decorations and other items according to the theme. Click here to view more corporate gift ideas.
Who says these launch parties should be boring? The more you add entertainment, the better people remember it. Make use of the venue; if they have a dance floor, get your guests to groove, if they have stage, bring down a stand-up comedian or if they have a pool, let your guests take a dip. It doesn’t really matter as long they are happy and entertained.
- Social media
It has been found that in the present day, online marketing campaigns are the most effective. So, launch your social media campaign well in advance to create the buzz about your product. Send out emails, put up twitter entries, Facebook posts etc. so that people will remain curious about the new product.